To provide professional training for students who plan to enter marketing careers and to provide the necessary background for the student who plans to pursue graduate work in the field.
Administrator: Chair/Associate Dean, College of Business
Requirements: 54 credits; completion of the prescribed courses. Students must maintain a minimum GPA of 2.5 and receive a grade of C- or higher in all classes designated in the major.
Core Courses: 36 credits
BSNS3960: Minimum 2 credits
Major courses: 15 credits
Elective Courses: Select minimum 3 credits
To earn a Bachelor of Arts degree in Marketing: Complete an additional two semesters of an intermediate foreign language. (62 credits)