BSNS3530: Marketing Communications

Class Program
Credits 3
Course will deal with the use of advertising, personal selling, sales promotion and public relations as elements in a promotional program. A managerial framework is used to emphasize the integrative aspects of the objectives, copy, media selection, budget decision, audience targeting, and the development of an ad campaign.
BSNS3510, or instructor's approval.
Semester Offered
Alternate years.