A course of study that prepares students for careers in diverse fields relating to public relations. Emphasis is placed on building relationships between organizations and their audiences through media; media relations; critical thinking, writing, and speaking; understanding the processes and roles of persuasion and rhetoric; and understanding the critical nature of research. Students encounter both the theory and practice of public relations through rigorous classroom and group work, case studies, and internships.
Administrator: Chair, Department of Communication Arts & Science
Requirements: 50 credits