Business Course Description(s)
BSNS1110 Introduction to Business (1)
This course is a survey of the field of business including organizing and managing businesses, managing human resources and marketing. Introduces financial issues such as accounting, money and banking, securities markets, business issues, business ethics and international business.
BSNS2170 Computer Applications in Business (3)
Introduction to computers as a tool for business. Includes fundamental concepts of information technology and the use of business application software such as word processing, spreadsheets, database, graphics, electronic communications, and the web. Prerequisites: Computer proficiency, or instructor's approval
BSNS2220 Business Communication (3)
Study of the process and objectives of effective business writing and presentations. The course includes a review of English composition in basic business correspondence and e-systems.
BSNS2330 Business Statistics (3)
An introductory course to statistical theory and applications for decision-making purposes in business. Topics include the role and use of statistics, tables and graphs, data analysis, probability distributions, descriptive measures, and statistical inference, including sampling, hypothesis testing, confidence intervals, analysis of variance, quality control, and regression analysis. Fulfills the General Education Mathematics Competency requirement. Prerequisites: Minimum ACT Math score of 21, SAT Math score of 570, QRAS Accuplacer score of 250, or passed MATH0950 Intermediate Algebra, or instructor's approval
BSNS2950 Field Experience in Business (1-3)
Designed to provide an introductory leadership experience in various business settings. Course includes involvement in various community projects, both as an observer and as a participant. Includes 30-40 hours per credit when completed. This course will have a pass/fail grade and will be determined by the instructor. May be repeated for credit.
BSNS3030 Management Information Systems (3)
The course considers management information systems from the perspectives of the manager, accountant and data processing professional. Topics include: introductory concepts, hardware and software resources, common areas of application, and planning and developing management information systems. The areas of application include: financial information systems, information systems for marketing production, personnel, and managerial-decision models, and general office information systems.
BSNS3094 Special Topics in Business (1-3)
This course is designed to address specific business topics as designated by the instructor of record and approved by the department chair.
BSNS3410 Business Law I (3)
Study of the present day law of business in the United States as it relates to contracts, sales, agency, the legal environment, and selected topics. Ethical considerations and international topics are also discussed.
BSNS3420 Business Law II (3)
Study of the present day law of business in the United States as it relates to corporations, agency, and negotiable instruments. Emphasis is also given to legal principles as they apply to partnerships, corporations, and non-corporate associations. Ethical considerations and international topics are also discussed. Prerequisites: BSNS3410, or instructor's approval
BSNS3510 Principles of Marketing (3)
Study of marketing from the point of view of the business firm. Topics include the structure of the marketing system, the nature of marketing management, consumer behavior, marketing research, product policy, pricing policy, channels of distribution policy, promotion policy, and analytical techniques useful to marketing management.
BSNS3530 Marketing Communications (3)
Course will deal with the use of advertising, personal selling, sales promotion and public relations as elements in a promotional program. A managerial framework is used to emphasize the integrative aspects of the objectives, copy, media selection, budget decision, audience targeting, and the development of an ad campaign. Offered: Alternate years Prerequisites: BSNS3510, or instructor's approval
BSNS3550 Sales Management (3)
Course includes functional aspects of sales force management, personal selling methods, procedures for recruiting, selecting, and training new salespeople, compensation and expense control systems, problems of sales force motivation and supervision; methods of territorial and quota assignment, sales department budgets, distributor-dealer relations, and other selected topics. Offered: Alternate years Prerequisites: BSNS3510, or instructor's approval
BSNS3580 Retail Management (3)
Study of the operation and management of retail organizations. Topics include location, layout, pricing, promotion, and purchasing. Offered: Alternate years Prerequisites: BSNS3510, or instructor's approval
BSNS3640 Principles of Management (3)
Study of the functions and principles of management with emphasis on relationships between workers and management as well as between individual employees. Topics cover the areas of planning, organizing, directing and controlling personnel, and decision-making procedures and techniques.
BSNS3650 Human Resource Management (3)
A study of the strategic issues in managing human resources. Topics include developing and implementing human resource policies and procedures, human resource planning, job design, analysis and evaluation, staffing, compensation, performance appraisal, training and development career management, labor relations, and legal, ethical and global human resource issues. Offered: Alternate years Prerequisites: BSNS3640, or instructor's approval
BSNS3710 Principles of Finance (3)
An introduction to financial management. Topics include financial statement analysis, valuation of cash flows, capital budgeting, the time value of money, the concepts of risk and return, cost of capital and applications of these concepts in the firm. Prerequisites: ECON2410, BSNS2330 or ACT Math of 21, or instructor's approval
BSNS3810 Business Ethics (3)
Ethical aspects of management decision-making from a Christian perspective. Course will pose fundamental questions about executive decisions and the human impact of corporate power.
BSNS3880 Digital and Social Media Marketing (3)
Designed to explore the interesting and innovative ways technology is influencing marketing strategies to bring value to businesses in their effort to reach new and existing customers. The course is based upon a strategic approach in developing an effective digital marketing and social media marketing plan with an emphasis on emerging trends and strong focus on metrics. Offered: alternate years. Prerequisites: Instructor's approval
BSNS3950 Field Experience in Business (1-3)
Designed to provide an introductory experience as a leader in various business settings. Consists of involvement in various community projects, both as an observer and as a participant. The component includes 30-40 hours per credit when completed. This course will have a pass/fail grade determined by the instructor. May be repeated for credit.
BSNS3960 Internship in Business (2-3)
On-the-job experience that involves the decision-making and problem-solving techniques, skills and knowledge acquired in the classroom. This experience is under the supervision of both a business professional and professor. This course will have a pass/fail grade determined by the instructor. May be repeated for credit.
BSNS4560 Consumer Behavior Marketing Research (3)
Integrated course that examines consumer behavior theory and develops the marketing research skills needed to measure customers' attitudes and predict their behavior. Offered: Alternate years Prerequisites: BSNS3510, BSNS2330 or MATH2240, or instructor's approval
BSNS4590 Global Marketing (3)
The course covers the differences between marketing endeavors in international markets and those applicable to domestic markets. Differences in culture and customs as they relate to marketing are also analyzed. Offered: Alternate years Prerequisites: BSNS3510, or instructor's approval
BSNS4600 Global Business Strategies (3)
The course will cover the structure of global operations, methods of entering international markets, cultural impact on business practices, legal and ethical impact on multi-international business, human resource management in international firms, and international movement of business factors. Fulfills a General Education Level II Cross-Cultural Experience if taken with BSNS4600CC Level 2 Intercultural Lab.
BSNS4610 Entrepreneurship (3)
Major topics include: identifying potential high growth business opportunities, characteristics of entrepreneurs, developing creativity, evaluating market potential, preparing a business plan, and choosing an exit or succession strategy. Offered: Alternate years. Prerequisites: BSNS3640, or instructor's approval
BSNS4670 Organizational Behavior (3)
A study of the effects of organizational structure and style on morale, productivity, and efficiency. Offered: Alternate years Prerequisites: BSNS3640, or instructor's approval
BSNS4690 Global Operations Management (3)
The course will cover the structure of global operations and apply quantitative tools needed to make effective decisions. The interaction of operations within the organization will be studied. Offered: alternate years.
BSNS4980 Senior Seminar In Business Capstone (3)
Applications seminar requiring students to utilize various business concepts. While topics of current interest in business will be covered, the main emphasis of the course will be on entrepreneurial research projects. Prerequisites: Accounting, Business, Economics, Global Business, Management and Marketing majors with senior classification, or instructor's approval