Bachelor of Science, Marketing

Objective: To provide professional training for students who plan to enter marketing careers and to provide the necessary background for the student who plans to pursue graduate work in the field.

Administrator: Chair, Department of Business and Economics

Requirements: 54 credits; completion of the prescribed courses.

Core Courses (34 credits):
ACCT2060. Financial Accounting (3)
BSNS1110. Introduction to Business (1)
BSNS2330. Business Statistics (3) or 
     MATH2240. Elementary Statistics (3)
BSNS3030. Management Information Systems (3)
BSNS3410. Business Law I (3)
BSNS3510. Principles of Marketing (3)
BSNS3640. Principles of Management (3)
BSNS3710. Principles of Finance (3)
BSNS3810. Business Ethics (3)
BSNS4600. Global Business Strategies (3)
BSNS4980. Senior Seminar In Business Capstone (3)
ECON2010. Principles of Economics (3)

Major Courses (Select 15 credits):

BSNS3094. Special Topics in Marketing (3)
BSNS3530. Marketing Communications (3)
BSNS3580. Retail Management (3)
BSNS3880. Digital and Social Media Marketing (3)
BSNS4560. Consumer Behavior Marketing Research (3)
BSNS4590. Global Marketing (3)

Elective Courses (Select minimum 5 credits):
ACCT/BSNS/ECON courses offered by the Department of Business and Economics (excludes BSNS2950 and BSNS3950)
ARDE2350. Graphic Design I: Introduction to Visual Communication (3)
ARDE2360. Graphic Design II: Typography (3)
ARDE2430. Introduction to Computer Graphics (3)
ARDE3440. Introduction to Web Design (3)
ARDE4440. Advanced Web Design (3)
ARDE4540. Integrated Media Campaigns (3)
COMM2420. Introduction to Public Relations (3)
COMM3420. Persuasion (3)
COMM3600. Broadcast Communication (3)
COMM4420. Advanced Public Relations (3)


To earn a Bachelor of Arts degree in Marketing: Complete an additional two semesters of an intermediate foreign language. (62 credits)